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Real-time bidding also allows for far more overall flexibility concerning price range allocation, as advertisers can adjust their bids in authentic-time according to performance metrics, making certain that they're getting the most bang for their buck.
广告网络是在规范化地管理和经营一个“小市场”，而广告交易则是提供了一个自由买卖的“大市场”。在“小市场”中，主要涉及的买卖双方都很明确，只有三方参与交易，即广告主或代理，广告网络和媒体；在“大市场”中，买卖方涉及面不再有限制，交易完成的随意性相对比较明显。从某种程度上来说，我觉得广告网络可以比喻为家乐福这样的超市，从全国各地采购很多的商品，然后归归类，让客户去购买；而广告交易有点类似淘宝商城，这个平台上既有大量的买家，又有大量的卖家，同样的商品的价格也会不同，也有很多人把广告交易平台比喻成股票市场，当你要买进某种股票时，只是出一个价格，然后由股票交易平台来匹配愿意出这个价的卖家，价格随行就市，上下波动。
An ad exchange is an internet marketplace where advertisers should buy and provide electronic advert Place in authentic time.
Having said that, connecting to only one advertisement exchange all by yourself is a large headache — let alone several advertisement exchanges. Normally, only big publishers (As an illustration, ESPN) contain the means to arrange accounts with advert exchanges and obtain probably the most from their ad methods by themselves.
Advert exchanges and SSPs are necessary factors of programmatic advertising and marketing. When Advertisement exchanges provide the two advertisers, who bid through DSPs, and publishers, who supply stock by way of SSPs, SSPs mostly concentrate on publishers.
An ad exchange acts for a pool of impressions that both of those publishers and advertisers can plug into employing SSP and DSP, respectively. The moment publishers insert their electronic stock on an exchange, the DSP quickly matches the stock to probable potential buyers, according to the highest bid sum.
提供更好的人群购买功能：广告交易平台实现的是针对每个展示机会的实时竞价，对每个展示机会都可以提供观众的一些相关信息，譬如网页类别，行为属性等等，这些可以作为广告主出价的基础，从而真正实现以人为本。
More Manage: Publishers can pick which advertisers they operate with, guaranteeing bigger quality and relevance.
Such as, a car corporation could use Digital reality technologies to make a 360-degree movie in their latest model, permitting customers to expertise the vehicle in a far more interactive and fascinating way. Advertisement exchanges will also be Discovering new means to include voice research into their advertising and marketing tactics. While using the increase of clever speakers and voice assistants, advertisers are seeking strategies to build advertisements which have been optimized for voice look for. This incorporates applying purely natural language processing and voice recognition technological know-how to build advertisements which have been more conversational and intuitive for buyers. The Effects of Restrictions and Sector Improvements
获取增值功能：广告网络提供的较普遍的增值功能是控量、频次控制、地域定向、内容定向等等。
This targeted tactic ensures that the ad is check here currently being revealed to people who are almost certainly to have an interest in the solution, leading to an increased likelihood of engagement and conversion. Actual-Time Bidding and Pricing
Advert networks present usefulness and simplicity, even though advert exchanges offer overall flexibility and comprehensive insights.
To be familiar with the thought of an ad exchange And just how it really works, you must take a look at it for a independent entity, rather than confuse it with an advertisement community. As opposed to advert networks, which gather stock from publishers and after that place it up available for purchase at a hiked-up rate, ad exchanges let for A lot larger flexibility in trading.